Generating Social Impact for Extraordinary Research

Knowledge mobilization is mandatory for most grant applications. Grant reviewers want to see that your research actually improve lives. Our team of producers, writers, videographers, social media experts, journalists and science communicators provide you all the tools to do it.
Let us worry about impact so you don’t have to.

Tools for Live Engagement

Make your research engaging and memorable through participatory learning. 

Freestyle Social

Freestyle Socials are open-mic debates that help participants adopt new research through laughter. To researchers, they’re a social tool to share knowledge and perspectives vital to good public policy. To audiences they’re a memorable night out where diverse communities can come together to laugh, meet people and share ideas about research from lab-grown meat, to economics and A.I..

Included Benefits

  • Targeted audience recruitment.
  • Face-to-face community engagement.
  • Written and digitally documented for end of grant reports.

What They’re Like

Digital Storytelling Tools

It’s not always obvious why the public should care about your research. Digital storytelling helps answer the question “so what?”

Streetside Shorts

Streetside shorts are digital recreations of research for non-expert audiences. To researchers, they’re a social media-friendly first step to helping audiences understand research more deeply. To audiences, they’re a fun intellectual appetizer designed to pique curiosity about research.

Included Benefits

  • Social media content creation
  • Targeted audience engagement
  • Accompanying social media distribution strategy

What They’re Like


Fireside Shorts

Fireside shorts unpack the implications of research as a digital story for target audiences. To audiences they’re a fun and fascinating look inside the mind of the research authors. To researchers they’re a powerful tool for illuminating the nuance of your work.

Included Benefits

  • Social media content creation
  • Targeted audience engagement
  • Social media distribution strategy

What They’re Like


Podcasting

Extend your social impact by telling your research story as a podcast distributed to iTunes, Spotify, Soundcloud and every other major podcasting platform. To researchers, they’re a chance to sit with a former Quirks & Quarks host to craft engaging and informative stories. To audiences, they’re an on-the-go way to understand research.

Included Benefits

  • Embeddable website links
  • Ubiquitous distribution
  • Reach podcast audiences

What They’re Like


Blog Posts

Blog posts helps non-experts contextualize research through dry wit and curiosity. To researchers, they’re a tool to engage thousands of readers with the range of applications of your research. To audiences, they’re a window into the delightfully unexpected places research can lead.

Included Benefits

  • Turn research into outputs and impacts

What They’re Like

NASA
Selfie Indulgence Study Shows Perception Bias