Science is not what you think. It’s how.

Science is an approach to thinking that requires creativity, intuition, perspective-taking, flexible thinking, braving the unknown and standing on the shoulders of giants. And it’s the most powerful thinking tool we’ve got.

Our Mission is to foster the values that support good science. In our 25+ years in audience engagement and knowledge mobilization, we’ve found this requires five values: Curiosity, Collaboration, Calm, Creativity and Courage. We produce media and events as “social tools” to foster these values.

Our Vision is a world in which everyone recognizes that science isn’t something you just study, it’s something you do. That science happens anywhere you ask a question. That science is the best tool we have to refine wisdom and improve our world. We want to build science culture.

 

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